We have a long track record in managing media relations on behalf of some of the most important global financial brands. Over the years, we have built a solid relationship with journalists, which gives us the opportunity to find the best communication approach for our clients’ news. We work side by side with journalists of mainstream and specialized magazines, both national and local. A network built on trust, experience and commitment.
Food is just another word for “joy” and maybe that’s why we excel in food advertising. A great product needs great contents and feelings, and a story to tell. For the most important and complex projects, we work with the best specialists: directors of photography, food stylists, film and music directors.
Once upon a time business was on the media, today business is the media: the company produces news and communicates directly with its target. Brand journalism is one of the most interesting things happening in the media landscape nowadays: it calls for high quality contents, selected news, actual ideas to be grown and carried through. That’s exactly what we do. Over the last years, we have developed and launched a web radio, edited online newsletters, e-books and videos.
Words matter. We agree, but we go beyond. Words are not the only way to communicate. We love to discover new ways to do it: videos, animations, graphics, web radios. Sometimes it’s an independent content, sometimes it supports a press release or a newsletter. We have a bias for videos, as it’s the most effective to convey the message to the audience, and we also use it to talk about Corporate Social Responsibility.
We team up with the best. From technology to research, editing, crisis management, public affairs: over the last years we have built a network of specialists, in each branch and at each latitude, a network supporting us in every project we develop. There are still many things to know, so we keep a curious and proactive approach, nourishing our network, sharing what we know and learning what we don’t.