A branding project for a brand new initiative in Italy. To create a concept, a logo and an integrated communication plan supporting one of the key sectors of the Italian economy: agriculture. Colours and geometries of cultivated fields of our country join those coming from Reale Mutua and Confagricoltura in the new logo, to affirm a different way of doing agriculture and give life to an initiative able of rewarding the Italian excellences of the sector, which focus on sustainability. The aim was to represent visually and tell - concretely and “virtually” at the same time - the central role of Reale Mutua as a leading player in promoting sustainability as main engine for economic development.

Date: 2021

Sector: Insurance

Project: Branding