CrescItalia is an Italian fintech that offers financial solutions for SMEs through the sale of invoices, reverse factoring and financing.

Our communication idea develops the “Credit Coach” creative concept. Because in life, as in "doing business", to overcome obstacles or go faster, we often need help, advice, a consultant, ... a Coach!

The advertising campaign plays with a series of sports metaphors where the discipline is an opportunity to talk about the difficulties that SMEs get into accessing the credit market.

The multi-subject campaign has been developed for print, digital, radio and TV and the Formula 1 and the Tennis subjects planned within the main sporting events of these disciplines.

Date: 2022

Sector: Finance

Project: Multi-subject ADV