The logo is one of the main elements that makes a company stand out. For Héra Holding – a company specialized in enhancing real estate assets that guarantee non-performing loans (NPL) – we have carried out a rebranding operation: starting from the company’s values and principles, we proposed a new logo that would communicate the company’s unique identity, relying on some key elements such as symbol and color. The study at the basis of our proposal also enabled us to suggest a personalized font for the new payoff, in an ideal trait d’union with the symbol and the logotype. The new logo aims to communicate a clear break from the old company’s image, while at the same time keeping all the distinctive features of Héra. The renewal involved every aspect of the corporate identity: letterhead paper, business cards, folders and block arriving to the new website, one of the main company’s touchpoints today. A website with a strong visual impact and an immediate navigation path, which reflect and highlight the new image of the company. Designed to be responsive and accessible from any device, without ever losing its own identity.