Developing the concept and designing each aspect of the coordinated image for the main customers’ event organized by a leading company in its sector. That’s the task that Triumph Adler – a historical brand in the ICT industry – assigned to our agency. “Join the Bizz”: this is the phrase that characterized the Monaco’s event, where the company met its business partners. A slogan that in three word summed up the purpose and the aim of the initiative. The message has been strengthened with the realization of all the materials needed for the event: from the logo created ad hoc to the invitation, including also the stationary designed for the occasion. The location itself proposed – through roll-ups and other support materials – the visual concept, and every participant received the “join the bizz” gadget. We have also conceived and produced the introductory video that started off the event.